Work Experience

2005 - present EMC Documentum   (web site)
Enterprise content management software manufacturer
Principal Interaction Designer
Lead the user experience design for a number of Documentum globally leading enterprise software products (browser and client – server applications) including an all-new, innovative system of mission critical transactional content management.  Process and deliverables included user research, contextual inquiries, task analysis, task flows, wire frame designs, interactive prototype and functional specifications.
2005 TouchPoint Solutions (web site)
Software development company.
Senior Information Architect
Established and lead the user experience in-house team. Directed a complete redesign of Catapult™, the company’s flagship product, using a user-centered methodology resulting in a web based, task oriented, intuitive interface.
Mentored junior staff and introduced awareness for usability matters throughout the organization. Worked closely with company’s clients to create a product that best suits the user needs while maximizing the client’s business goals.
• Listed as inventor in a US patent pending for UI innovation

2003 - 2004 Addwise Infomanage (web site)
User interface, information architecture and web development company
Senior UI and usability consultant, UI team manager
Lead and managed UI projects; in charge of time and work planning, client meetings and presentations and oversight of junior staff work.
Responsible for the user centered design work flow: research, client and user interviews, users and tasks analyses, information architecture, user interface definition, style and standard guides and usability tests.
Clients included:
• BMC (large software company)
• Ministry of Treasure
• Ministry of Industry and Commerce
• Orange (cellular phone provider)
• Yellow pages, Israel
• Mizrachi Bank

Lectured in professional conferences, and lead workshops:
• Internet World (Tel Aviv) 2004
• Microsoft Israel Usability seminar 2004
2000 - 2003 Aaron Marcus and Associates (web site)
User interface design company
Senior Designer / Analyst
Led teams on analysis and user–centered design projects. Designed UI and visual appearance for applications and web-based environments.

Clients included:
• Visa
• ACM (the Association for Computing Machinery)
• Federal Reserve Bank
• Tiscali (a leading European ISP)

Lectured in international professional conferences:
• Wireless World (NYC) 2002
• CHI 01 (Seattle) 2001
• UPA meeting (Washington DC) 2001
1998 - 2000 Amdocs LTD.
Telecommunication software company
Team leader of the new media team
Responsible for design and creative management of multiple projects, including interactive systems, computer based training CD-ROMs, and computer based video clips shown in conferences worldwide.
1996 - 1997

Macom Networking LTD.
Web presence company.
Web designer
graphic and interaction design of websites:
• Israeli site of Dun and Bradstreet
• The Youth Hostel Association in Israel
• “Hebrew a Living Language” – a Hebrew learning site

1992 – 1995 Commercial and Editorial Freelance Photographer
• Produced and photographed photo essays for leading news papers and magazines
• Studio stills and portraiture appearing in commercial ads and catalogs.
Computer Skills Windows and Mac platforms
Microsoft Visio
Axure (prototyping tool)
Microsoft Office
Adobe Photoshop
Adobe GoLive
Macromedia Flash
Macromedia DreamWeaver
Macromedia Freehand
Education

1995 - 1996 Utrecht School of Design, Holland -
Master degree (MA) in Interactive Multimedia granted by the Royal College of Arts, London.
An inter-disciplinary, project-oriented program.
The final project resulted in an educational CD-ROM for the Arnhem Museum of Arts.
1988 – 1992 Hadassa Wizo College of Design, Israel
Majored in photography studies.
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