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| Work Experience |
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| 2005 - present | EMC Documentum (web site) Senior Interaction Designer Lead the user experience design for a number of Documentum globally leading enterprise software products (browser and client – server applications) including an all-new, innovative system of mission critical transactional content management. Process and deliverables included user research, contextual inquiries, task analysis, task flows, wire frame designs, interactive prototype and functional specifications. |
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| 2005 | TouchPoint Solutions (web site) Software development company. Senior Information Architect Established and lead the user experience in-house team. Directed a complete redesign of Catapult™, the company’s flagship product, using a user-centered methodology resulting in a web based, task oriented, intuitive interface. Mentored junior staff and introduced awareness for usability matters throughout the organization. Worked closely with company’s clients to create a product that best suits the user needs while maximizing the client’s business goals. • Listed as inventor in a |
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| 2003 - 2004 | Addwise Infomanage (web site) User interface, information architecture and web development company Senior UI and usability consultant, head of the UI team Lead and managed UI projects; in charge of time and work planning, client meetings and presentations and oversight of junior staff work. Responsible for the user centered design work flow: research, client and user interviews, users and tasks analyses, information architecture, user interface definition, style and standard guides and usability tests. Clients included: • BMC (large software company) • Ministry of Treasure • Ministry of Industry and Commerce • Orange (cellular phone provider) • Yellow pages, Israel • Mizrachi Bank Lectured in professional conferences, and lead workshops: • Internet World (Tel Aviv) 2004 • Microsoft Israel Usability seminar 2004 |
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| 2000 - 2003 | Aaron Marcus and Associates (web site) User interface design company Senior Designer / Analyst Led teams on analysis and user–centered design projects. Designed UI and visual appearance for applications and web-based environments. Clients included: • Visa • ACM (the Association for Computing Machinery) • Federal Reserve Bank • Tiscali (a leading European ISP) Lectured in international professional conferences: • Wireless World (NYC) 2002 • CHI 01 (Seattle) 2001 • UPA meeting (Washington DC) 2001 |
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| 1998 - 2000 | Amdocs LTD. Telecommunication software company Team leader of the new media team Responsible for design and creative management of multiple projects, including interactive systems, computer based training CD-ROMs, and computer based video clips shown in conferences worldwide. |
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| 1996 - 1997 |
Macom Networking LTD. |
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| 1992 – 1995 | Commercial and Editorial Freelance Photographer • Produced and photographed photo essays for leading news papers and magazines • Studio stills and portraiture appearing in commercial ads and catalogs. |
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| Computer Skills | Windows and Mac platforms Microsoft Visio Axure (prototyping tool) Microsoft Office Adobe Photoshop Adobe GoLive Macromedia Flash Macromedia DreamWeaver Macromedia Freehand |
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| Education |
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| 1995 - 1996 | Utrecht School of Design, Holland - Master degree (MA) in Interactive Multimedia granted by the Royal College of Arts, London. An inter-disciplinary, project-oriented program. The final project resulted in an educational CD-ROM for the Arnhem Museum of Arts. |
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| 1988 – 1992 | Hadassa Wizo College of Design, Israel Majored in photography studies. |
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