Uri Kochavi - New Media Designer: CV

Uri Kochavi 66 Mazeh Street Tel Aviv, Israel	Talk: 054 2446541 Reach: urikochavi@gmail.com

Work Experience	Download PDF
2005 - present	EMC Documentum http://software.emc.com/ Enterprise content management software manufacturer Pricipal Interaction Designer Lead the user experience design for a number of Documentum globally leading enterprise software products (browser and client – server applications) including an all-new, innovative system of mission critical transactional content management. Process and deliverables included user research, contextual inquiries, task analysis, task flows, wire frame designs, interactive prototype and functional specifications. See more on http://www.emc.com/collateral/demos/microsites/xcp/

2005	Esprida http://esprida.com/ Software development company. Senior Information Architect Established and lead the user experience in-house team. Directed a complete redesign of Catapult™, the company’s flagship product, using a user-centered methodology resulting in a web based, task oriented, intuitive interface. Mentored junior staff and introduced awareness for usability matters throughout the organization. Worked closely with company’s clients to create a product that best suits the user needs while maximizing the client’s business goals. Listed as inventor in a US patent pending for UI innovation

2003 - 2004	Netwise (formerly known as Addwise Infomanage) http://www.netwise.co.il/ User interface, information architecture and web development company Senior UI and usability consultant, head of the UI team Lead and managed a variety of UI projects; in charge of time and work planning, client meetings and presentations and oversight of junior staff work. Responsible for the user-centered design work flow: research, client and user interviews, users and tasks analyses, information architecture, user interface definition, style and standard guides and usability tests. Clients included: BMC (large software company) Ministry of Treasure (Israel) Orange (cellular phone provider) Yellow pages, Israel Mizrachi Bank Lectured in professional conferences, and lead workshops: Internet World (Tel Aviv) 2004 Microsoft Israel Usability seminar 2004

2000 - 2003	Aaron Marcus and Associates (www.amanda.com) User interface design company Senior Designer / Analyst Led teams on analysis and user–centered design projects. Designed UI and visual appearance for applications and web-based environments. Clients included: • Visa • ACM (the Association for Computing Machinery) • Federal Reserve Bank • Tiscali (a leading European ISP) Lectured in international professional conferences: • Wireless World (NYC) 2002 • CHI 01 (Seattle) 2001 • UPA meeting (Washington DC) 2001

1998 - 2000	Amdocs LTD. Telecommunication software company Team leader of the new media team Responsible for design and creative management of multiple projects, including interactive systems, computer based training CD-ROMs, and computer based video clips shown in conferences worldwide.

1996 - 1997	Macom Networking LTD. Web presence company. Web designer graphic and interaction design of websites: • Israeli site of Dun and Bradstreet • The Youth Hostel Association in Israel • “Hebrew a Living Language” – a Hebrew learning site

1992 – 1995	Commercial and Editorial Freelance Photographer • Produced and photographed photo essays for leading news papers and magazines • Studio stills and portraiture appearing in commercial ads and catalogs.

Computer Skills	Windows and Mac platforms Microsoft Visio Axure (prototyping tool) Microsoft Office Adobe Photoshop Adobe GoLive Macromedia Flash Macromedia DreamWeaver Macromedia Freehand

Education
1995 - 1996	Utrecht School of Design, Holland - Master degree (MA) in Interactive Multimedia granted by the Royal College of Arts, London. An inter-disciplinary, project-oriented program. The final project resulted in an educational CD-ROM for the Arnhem Museum of Arts.

1988 – 1992	Hadassa Wizo College of Design, Israel Majored in photography studies.

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